Infinite Ways to Feel

One of the projects I’m particularly proud of during my time at Cúrcuma Estudio was the creation of the "Infinitas Formas de Sentir" campaign for the public transportation company Global during LGBTQ Pride Month. For this campaign, I was responsible for not only the video and its animations but also the development of the concept and graphics. The campaign featured a geometric infinity symbol, which was prominently displayed in a large number of posters. These posters varied throughout the campaign to reflect the themes of plurality and inclusivity.

Additionally, we produced various specific pieces, including vehicle designs and adaptations of the video, as showcased below.

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Adaptations

Bus Wrap

One of the main tasks was wrapping one of Global's buses with the design, a responsibility I also handled. The adaptability of the design, due to its multiple variations, allowed for an excellent result. The bus is currently still in circulation on the streets of Las Palmas de Gran Canaria.

Bus Perching

Seven different perching designs were created and installed on Global buses. This way, the campaign was present on every bus in the fleet throughout Pride Month.